Additional service
Website copy and content writing
Messaging and page copy for websites we design and build, and editing for copy you already have. Offered as a defined addition to a website project.
What our writing looks like
The copy on this website, including the case studies, is written in the studio. The case studies are the clearest sample: each one states what the business does, what was built and why, without unsupported claims.
We do not currently publish client copywriting samples. If you need to see more before deciding, ask and we will write a short sample section for your own page.
When to add writing to a project
- The product is easier to demonstrate than to explain, and the page has to explain it
- Existing copy is accurate but long, internal or hard to scan
- Several people have written different pages and the voice does not match
- You want articles that answer the questions customers actually ask
Writing outputs
- 1
Messaging
Who the site is for, what it must say first and the claims it can support. One page, agreed before any copy is written.
- 2
Page copy
Headlines, body copy, calls to action and microcopy for the agreed pages, written into the wireframe.
- 3
Editing
Tightening and restructuring copy you supply, keeping your facts and terminology.
- 4
Search-focused articles, where scoped
Articles planned around specific questions, written to be useful first. No keyword stuffing.
- 5
Approval
You review and approve every page before it is published. Facts and figures come from you and are not invented.
Scope and quote
Writing is quoted by the page or article and listed as its own line in the website quote. It is not automatically included in a package.
Search rankings depend on competition and many factors outside the copy, so we do not promise positions.
Quoted per project
There is no package price for this service. You receive a written quote after a scope review, with the timeline agreed at the same time.
Discuss this projectYes, with your input. We interview the person who knows the product and you check every technical statement before it is published.
Occasionally, for editing or a small set of pages. Tell us what you need and we will say whether it is a fit.
Revision rounds for copy are stated in the quote, alongside the pages covered.
Discuss this project
Tell us what you are planning. We reply within one working day, agree the scope with you and send a written quote.