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Service

Landing page design and development

One page for one audience, one offer and one action: a demo request, a trial sign-up or a waitlist place. We work out the message first, then design and build the page around it.

A page we built to do this job

The wtscrm.com home page is a landing page for our own product. It has to tell a small-business owner what the CRM does and get them to start a trial, so it is a fair example of how we structure one.

WTS CRM, our own product. wtscrm.com, with the dashboard preview under the headline.
The headline is the outcome
“Never lose a lead again” names the result the visitor wants. The sentence under it says how, in the order the product works.
One primary action, repeated
“Start free trial” appears in the navigation and under the headline. The secondary action is for people who already have an account.
The objection is answered next to the button
Trial length, “no card required” and the starting plan price sit directly under the action, where the hesitation happens.
The product is shown, not described
A preview of the dashboard follows the headline, so the claim is checked against the interface straight away.

When a landing page is the right project

  • You are launching a product or feature and need one place to send people
  • You are running a campaign and the home page says too many things
  • You want to test an offer or collect a waitlist before building more
  • You have a page already, and visitors read it without acting

What you receive

  1. 1

    Message hierarchy

    Audience, offer, the objections to answer and the order to answer them in, agreed before design.

  2. 2

    Wireframe

    The page structure section by section, so you approve what it says before how it looks.

  3. 3

    Designed page

    A custom interface on desktop and mobile, approved before development.

  4. 4

    Built and connected

    A responsive Next.js page with its form, basic on-page SEO and analytics set up.

Scope and quote

The Landing Page Sprint starts at $1,200 USD for one page with two revision rounds. Copywriting, extra pages, custom illustration and integrations beyond a form are quoted as additions.

The timeline is agreed after the scope review. It mostly depends on how quickly the message and content are settled.

Related package

Landing Page Sprint

From $1,200 USD

One landing page built around a single audience, offer and action.

Discuss this project

Landing pages: common questions

Scope, ownership and what we will not promise.

Ask something else

We structure the message and can edit copy you supply. Full copywriting can be added to the scope and is quoted as its own line.

Discuss this project

Tell us what you are planning. We reply within one working day, agree the scope with you and send a written quote.

One landing page built around a single audience, offer and action. The quote follows a scope review.

We reply within one working day. Your details are used only to answer this enquiry.