Case study: FAW Dubai
A photography-led website for a luxury wedding design company
Brand website for Frozen Apple Weddings, a wedding design company presenting its work to clients in Dubai. We designed and built the front end.
- Client
- Frozen Apple Weddings
- Sector
- Weddings and events
- Our role
- Website design and front-end development
- Type
- Brand website
Starting point
Written by us from the finished website. It describes the reasoning behind the design, not a client brief or research findings.
FAW Dubai is the website of Frozen Apple Weddings, a wedding design company. A couple choosing a wedding designer is judging taste first, so the site has to show the work before it explains anything.
It also has to carry two different messages: what the company does for a wedding, and what it offers in Dubai specifically. Both need to end at the same place, a consultation.
Delivered scope
- Home
- Services
- Case study
- Dubai
- Contact and consultation
Design decisions
What was chosen, where you can see it, and why it suits this project.
Decision 1
Photography carries the first screen
The home page gives the whole viewport to one wedding photograph. The headline sits over it in a serif with a gold italic second line, and the interface around it is kept to a thin navigation bar, so nothing competes with the image.
The case study page follows the same rule: a short introduction, then the photographs at mixed sizes on black. Decision 2
Black and gold, with one accent held back
The palette is black, white and a single gold. Gold is reserved for labels and for the booking actions, which makes “Book now” the only coloured control in the navigation on every page.
Services are four plain cards. Each is a title and one sentence, so the page reads in a few seconds. Decision 3
Two routes that end at a consultation
Services and the Dubai page are separate items in the navigation because they answer different questions. Each leads to the same consultation booking, which is also available from the header and from the opening screen.
The Dubai page states the venue offer in one paragraph and two figures supplied by the client.
On mobile
On a phone the photograph still leads, and the cards stack into a single column.
Engineering
Design and development were done together in the studio, so the approved design is what went into production rather than an approximation of it.
The site is a React front end with responsive layouts for each page, and the photography is sized for the screen it is shown on.
- React
- Tailwind CSS
What was delivered
- A brand website, live at fawdubai.com
- Home, services, case study, Dubai and contact pages
- Consultation booking reachable from the header and the opening screen
- Desktop and mobile layouts
These are deliverables. We do not publish traffic, enquiry or revenue figures for client projects unless the client has shared and approved them.
Next project
Mechverses
Website for a company trading second-hand machinery for the ceramic industry. We designed and built the front end around finding a machine and asking about it.
Have a similar project?
Tell us about the business and what the website needs to do. You will get the scope, price and timeline in writing.
- 1
You describe the project
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- 2
We reply within one working day
By email, or WhatsApp if you left a number, with any questions and a suggested time for a discovery call.
- 3
We agree the scope together
Pages, content responsibilities, integrations and anything that needs a separate budget.
- 4
You receive a written quote
Scope, price, payment milestones and timeline in writing. There is no obligation to go ahead.